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6 Books to Get Your Mindset Right

There are so many moving parts to growing a successful business, and real estate is no exception. Knowledge of market conditions, economic indicators, financial analysis, and networking are all critical skills for success; but arguably just as critical is mindset. An entrepreneur and/or leader needs to believe in their vision and ability to overcome setbacks just as much as they need to have a technical understanding of their field. For me personally, knowledge lends to confidence and having strength of mind. I’ve leaned heavily on the experience of others to grow; and books have been an important medium for that. Whether you’re interested in launching a career in real estate, or just want more clarity on your goals & how to achieve them, here are 6 books that helped me overcome fear & take action.

  1. The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich by Timothy Ferriss

Though the title may be misleading, this book is not about working 4 hours per week. Rather, it’s a framework for what Tim calls lifestyle design. Its principles can be applied by anyone who wants more freedom of time or to retake control of their schedule. Tim outlines ways to automate, delegate & time block so you can have more time for things you enjoy (like spending time with family or a side-hustle), regardless of your professional role.

  1. The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art Of Living by Ryan Holiday

This book is a daily dose of Stoic wisdom meant to be a prompt for personal reflection. Ryan does an excellent job of translating ancient wisdom to modern applications of patience, discipline, and resilience, among others.

  1. Extreme Ownership: How U.S. Navy Seals Lead and Win by Jocko Willink & Leif Babin

Jocko is an intense U.S. Navy Seal Officer who easily intimidates, even through the pages in a book. The overall message from Extreme Ownership is to stop making excuses and take responsibility. Once you stop blaming outside forces and focus on only what you can control, you’ll find obstacles easier to overcome.

  1. Miracle Morning Millionaire: What the Wealthy Do Before 8am That Will Make You Rich by Hal Elrod & David Osborn

Tony Robbins says, “success leaves clues” and Hal Elrod has created a framework from these clues that were left by successful entrepreneurs. This book is as much about mindset as it is a practical application of sticking to a process. Easing into a consistent morning routine has helped me stay organized and more productive.

  1. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert Kiyosaki

On top of most real estate investors’ list, but not necessarily even a real estate book. Rich Dad Poor Dad was revolutionary in changing the thought process of getting to financial freedom. Pointing out that our modern educational system leaves financial literacy to be desired, Kiyosaki gives an alternate perspective to the basics of personal finance and investing.

  1. Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future by Cameron Herold

A short book designed to help leaders articulate a clear, specific vision of their business to anyone involve; whether internal or external. Vivid Vision is not about how an organization will achieve its goals, but what that company will look like in 12, 24 or 36 months. How it will be positioned in the market, perceived by its customers, and what it will have accomplished. Having a clear vision for my life and business has helped me stay focused on what is going to yield the greatest results. You may have noticed a theme of discipline among most of these recommendations - an area which we hold in high regard when it comes to success. If you enjoyed this list and would like to learn more about investing, please reach out to us at

Written as part of the Multifamily SCRUM series with credit to David Turner

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